Who We Are

The philosophy that compels us to establish Pride Merch by LOYOLA®  is “Who We Are”. We believe that who we are is more than just a brand. Who We Are is important and valid.

We are a small business with big dreams. We offer pride merchandise and gender-affirming apparel, accessories, gifts, flags, and many more. Pride Merch by LOYOLA® is 100% owned and operated by a queer, transgender person of colour in Auckland who is inspired by helping people embrace their truth, own their pride and relentlessly love themselves.

 We dream of a future wherein our brand would encourage people to publicly claim their space as proud members of the Aotearoa rainbow family. Somehow, at some point, we have to find the courage to unapologetically live the gender we identify with, our innate sexual orientation, and the gender expression of our choice. As we are committed to making an impact, we promise to encourage you so you, too, can encourage many others you meet every day.
Did you know?
The Local Owner